Concept
For the Autumn campaign of 2019 Starbucks Spain wanted the creative line focused on two things: the colours of the season and the pumpkin spice latte.
Rol
Creative Director
We also had to create ideas for other products of the season and try to interact with the clients and followers of the brand. The main idea of this part was the use of colourful palettes, enjoy the products of the brand outside with friends and a magical touch. In north America this season has one of the most important festivities Halloween, that is why it was necessary to create a post for this special day with its special drink.
Meanwhile Ginos Spain wanted to celebrate Halloween and the idea that sharing is fun. Like in other campaigns, they wanted to show to the clients that to share moments with friends and to enjoy delicious Italian food is something possible to do at Ginos.
Ginos wanted to focus all the attention on their newest pizza with egg. But they also wanted to celebrate Halloween and to show that the Italian cuisine can be the best option to celebrate this festivity.
All this creativities were made in the advertising agency Baldosas Amarillas and can be seen on the Spanish social media platform of Starbucks & Ginos.